SPEAK OUT to unlock cheaper, fairer cell phone plans NOW!

We need to break free from the Big Three: Bell, Rogers, and Telus. Canada’s deeply broken system is letting these telecom giants charge us an arm and a leg for basic cell phone services that other countries get for much cheaper.1 That’s UNFAIR.

But did you know that under the current rules, our government is BLOCKING people from accessing cheaper options?2 Low cost, alternative cell phone carriers — aka MVNOs — are waiting on the sidelines to free us from Big Telecom’s price gouging, but they’re being denied the right to operate fully in Canada.

It’s time our government STOPPED holding cell phone affordability out of our reach. Will you sign the petition demanding Ottawa let MVNOs provide services fully in Canada and finally bring us cheaper bills?

To: Prime Minister Justin Trudeau

To: Minister of Innovation, Science, and Economic Development Fran├žois-Philippe Champagne


Click here to see petition text

We are calling on you to immediately open our wireless market to allow mobile virtual network operators (MVNOs) to operate fully in Canada. Greater services-based competition and choice via MVNOs is the only way to sustainably bring affordable cell phone prices to ALL consumers and free us from Big Telecom’s price gouging.

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What is an MVNO — and how will they unlock cheaper cell phone prices for me?

A mobile virtual network operator (MVNO) is a low-cost, alternative cell phone carrier that can offer customers cheaper, fairer options outside of Big Telecom. They’re the solution to our staggering lack of competition, choice, and affordability that Bell, Rogers, and Telus don’t want you to know about.

How do MVNOs work? It’s simple: they have a behind-the-scenes arrangement that brings YOU cheaper prices! They are third-party, “virtual” carriers who don’t own any physical cell phone towers. Instead, they buy access to wireless networks owned by other telecom companies. Because they don’t have to build their own physical infrastructure, they’re able to sell more affordable services to everyday people.

It’s a globally-proven model for reducing wireless prices. The proof is in the pudding; just take a look at this recent ad for Mint Mobile, an MVNO carrier based in the United States that boasts $15/month service.3 $15 a MONTH — can you imagine?!

Why don’t we have any real MVNOs operating fully in Canada today? 

Did you know that Canada is one of the only countries among our international peers that doesn’t fully allow MVNOs?4 That’s because Canada’s rules don’t let them operate here — outside of a narrow set of scenarios designed to benefit Big Telecom first, NOT ordinary people.5

In April 2021, the Canadian Radio-television and Telecommunications Commission (CRTC) denied MVNOs the right to operate in almost all circumstances in Canada’s cell phone market.6 Dotmobile, an MVNO looking to operate in Canada, immediately appealed the decision with the support of OpenMedia and other advocates, industry players, and more.7,8

But in April 2022, our federal government chose to uphold our current price gouging system, and ignore the affordability needs of people in Canada by choosing not to revisit the CRTC’s ruling on MVNOs — re-committing to a broken system they know does not work.9

What needs to happen so I can switch to a cheaper, fairer cell phone plan from an MVNO — and DITCH Big Telecom?

The Canadian government and Prime Minister Trudeau have the power to immediately open our wireless market to allow MVNOs to operate fully in our country. What they need is a PUSH.

Big Telecom and our government are relying on people not knowing or caring about MVNOs, so that they can continue to restrict us from accessing these cheaper options. No longer.

We need to take this opportunity to speak up LOUD to demand Ottawa fix these unfair rules that are holding us back from affordable connectivity. If enough of us make our voices heard, they won’t be able to keep shoving their anti-consumer prohibition of MVNOs under the rug. 

Will you sign the petition NOW demanding the government finally fix the rules to let MVNOs operate fully in Canada?


  1. 2021 report shows Canada’s cell phone prices STILL among most expensive globally - OpenMedia
  2. Cabinet decision denies Canadians affordable connectivity - OpenMedia
  3. @Mintmobile on Twitter
  4. The state of MVNO in 2018 – More than 1,300 active MVNOs in 79 countries - We Connect Thailand via Wayback Machine
  5. Setting the record straight: How the CRTC’s decision on MVNOs tanks cheaper cell phone prices - OpenMedia
  6. See 5
  7. Re: Petition to Governor in Council to vary Telecom Regulatory Policy CRTC 2021-130 - dotmobile
  8. OpenMedia to Cabinet: MVNOs are the only path to cheaper cell phone prices - OpenMedia
  9. See 2

Press: Matt Hatfield | Phone: +1 (888) 441-2640 ext. 0  | [email protected]