2026 IPSOS Political Privacy Survey

Canadians support stronger privacy rules for federal political parties

The BC Freedom of Information and Privacy Association (FIPA), the Canadian Civil Liberties Association (CCLA), Centre for Digital Rights (CDR) and OpenMedia as part of work with www.voterprivacy.ca commissioned Ipsos, a leading independent market research company, to conduct a national public opinion survey on how people in Canada view federal political parties' collection and use of personal information in light of recent legislative changes.
 

The polling shows people do not trust federal political parties with their personal information and want them subject to real privacy rules, independent oversight, and individual access rights.
 

Among the organizations tested, federal political parties received the lowest level of trust to protect personal information. Just 33% of respondents expressed some level of trust in federal political parties on this issue, while 60% expressed distrust. A majority of people are aware that federal political parties collect personal information about voters and use it to target communications, but awareness drops sharply when it comes to the legal rules. Seven in ten respondents were not aware that federal political parties are not subject to the same privacy laws as many businesses and public sector organizations, and 72% were not aware that individuals do not have the same rights to access and correct information held by parties.
 

Once those issues are explained, concern is high and consistent. Roughly three-quarters of respondents said they are concerned that federal political parties can largely define their own privacy rules through party-written privacy policies, that there is no independent body responsible for handling complaints or ensuring appropriate standards are followed, and that individuals may lack meaningful rights to access, correct, or withdraw consent for the use of their information.
 

The public also expressed strong support for reform. Eight in ten respondents agree that federal political parties should follow the same privacy rules as businesses and public sector organizations. Even larger majorities support giving Canadians the right to access their personal information held by parties, request correction or deletion, require independent oversight, and impose significant penalties where personal information is misused or breached.
 

The poll asked respondents about approaches to oversight. Only 10% of Canadians supported models centered on party self-regulation, whether with or without limited Elections Canada involvement. By contrast, Canadians were far more likely to support legislated privacy requirements with independent oversight, split evenly between oversight involving the Office of the Privacy Commissioner of Canada and a new body created specifically to oversee federal political party information practices.
 

FIPA, CCLA, CDR, and OpenMedia, are releasing these findings as part of their broader work on privacy, democratic accountability, and the regulation of federal political parties’ data practices including House of Commons petition e-7237.
 

Highlights of the results are set out below, followed by detailed tables.
 

  • You can read the full factum on the IPSOS website, including the data tables.
     

Canadians care about their political privacy. This polling research shows that the status quo is unacceptable. If you want to join us in pushing for change, you can sign House of Commons petition e-7237, on Information and Privacy, plus you can share the petition and this post with others who share your commitments to privacy and participatory democracy.
 

The petition calls on the House of Commons to impose enforceable and effective privacy obligations on political parties and to oppose or repeal any changes to the Canada Elections Act that would exempt political parties from privacy obligations. This would include repealing Bill C-4, recently pushed through both houses of Parliament and now law.
 

The official petition calls “upon the House of Commons to oppose or repeal any changes to the Canada Elections Act, during the 45th Parliament, that have the effect of exempting political parties from privacy obligations that they are or were subject to; and impose enforceable privacy obligations equivalent to widely accepted Canadian fair information principles, including meaningful rights of access and independent oversight, prior to the next federal general election.”
 

Coalition Survey Comments

FIPA

FIPA President Mike Larsen said, “This polling shows that Canadians do not think federal political parties should be allowed to operate under weaker privacy rules than everyone else. People expect equal treatment under the law, meaningful rights over their personal information, and independent oversight when those expectations are not met.”

Larsen added, “The results also reveal a troubling public knowledge gap. Many Canadians understand that political parties collect and use personal information, but they do not yet realize how limited their rights are once that information is in party hands. When people learn about that gap, support for reform is strong.”

CCLA

In the age of data-driven political campaigning, people’s privacy has never been at greater risk as political parties are pushed to collect and use more intrusive tools in a race to the bottom”, said Howard Sapers, Executive Director of the Canadian Civil Liberties Association. “Yet our main federal political parties have consistently avoided any rules, ensuring that Canada falls further and further behind our peers in terms of voter privacy.“

OpenMedia

"Canadians have been clear: they don't trust political parties with their personal information without real external oversight, rules," said Matt Hatfield, Executive Director of OpenMedia. "The numbers on this one aren't close. It's time for Parliament to stop self-dealing, and start protecting voters."

About the Study

These are the findings of an Ipsos poll conducted between April 7 and 8 2026, on behalf of the BC Freedom of Information and Privacy Association (FIPA), the Canadian Civil Liberties Association (CCLA), Centre for Digital Rights (CDR), and OpenMedia as part of work with www.voterprivacy.ca and input from Canada Research Chair in Communication Policy and Governance Sara Bannerman.

For this survey, a sample of 2000 Canadians aged 18+ was interviewed online.

These data were statistically weighted by region, age, gender and education to ensure the sample composition reflects that of the actual Canadian population according to Census data. The precision of Ipsos polls containing online data is measured using a credibility interval. In this case, the overall poll is accurate to within +/- 2.7 percentage points, 19 times out of 20, had all adult Canadian residents been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

IPSOS recognizes that Diversity, Equity and Inclusion are Central to Good Research.

Highlights of Results

  • Federal political parties received the lowest trust score among the organizations tested, with 33% saying they trust parties to protect personal information. 
  • 57% were aware that federal political parties collect personal information about voters, and 56% were aware that parties use that information to target communications. 56% were not aware that federal political parties use third-party information sources to supplement voter databases.
  • 70% were not aware that federal political parties are not subject to the same privacy laws as many other organizations. 
  • 72% were not aware that individuals do not have the same rights to access and correct their information held by federal political parties. 
  • 74% to 76% expressed concern across the major features of the current framework, including lack of independent oversight and limited individual rights. 
  • 80% agree that federal political parties should follow the same privacy rules as businesses and public sector organizations. 
  • 84% agree Canadians should have the right to access their personal information held by federal political parties. 
  • 85% agree Canadians should have the right to request correction or deletion of that information. 
  • 80% agree federal political parties should be subject to independent review and oversight. 
  • 83% agree parties should face significant penalties if personal information is misused or breached.
 

 

Detailed Polling Results

IPSOS posed the following questions to 2000 Canadians, and received the following responses: 

Q1 – Public Trust

1.1 Nonprofits and charitable organizations

Top 2 Box (Net)

54%

Bottom 2 Box (Net)

39%

A great deal of trust

8%

Not very much trust

29%

Some trust

46%

No trust at all

10%

   

Don't know

7%

 

1.2 Large private companies

Top 2 Box (Net)

34%

Bottom 2 Box (Net)

59%

A great deal of trust

3%

Not very much trust

38%

Some trust

31%

No trust at all

21%

   

Don't know

7%

 

1.3 Federal government departments and agencies

Top 2 Box (Net)

51%

Bottom 2 Box (Net)

43%

A great deal of trust

10%

Not very much trust

26%

Some trust

41%

No trust at all

17%

   

Don't know

6%

 

1.4 Federal political parties

Top 2 Box (Net)

33%

Bottom 2 Box (Net)

60%

A great deal of trust

4%

Not very much trust

37%

Some trust

29%

No trust at all

23%

   

Don't know

7%

 

1.5 Privacy Commissioners

Top 2 Box (Net)

52%

Bottom 2 Box (Net)

33%

A great deal of trust

12%

Not very much trust

22%

Some trust

40%

No trust at all

11%

   

Don't know

14%

 

Q2 – Public Awareness

Statement

Aware

Not Aware

2.1 Federal political parties collect personal information about voters.

57%

43%

2.2 Federal political parties use personal information to target communications during elections and throughout the year.

56%

44%

2.3 Federal political parties are not subject to the same privacy laws as businesses and public sector organizations in some provinces or across Canada.

30%

70%

2.4 Individuals do not have the same rights to find out what personal information federal political parties have collected about them and to correct it as they do with businesses and public sector organizations.

28%

72%

2.5 Federal political parties use third-party information sources to supplement voter databases.

44%

56%

 

Q3 – Concern Regarding Changes

 

3.1 Federal political parties can decide for themselves how they collect, use, and retain personal information as long as they describe it in their privacy policies. 

Top 2 Box (Net)

75%

Bottom 2 Box (Net)

14%

Very concerned

38%

Not very concerned

12%

Somewhat concerned

37%

Not at all concerned

2%

   

Not sure

11%

 

3.2 Federal political party privacy policies do not have to meet the same privacy standards that apply to many other organizations in Canada.

Top 2 Box (Net)

75%

Bottom 2 Box (Net)

14%

Very concerned

40%

Not very concerned

12%

Somewhat concerned

34%

Not at all concerned

3%

   

Not sure

11%

 

3.3 There is no independent body responsible for ensuring that federal political parties follow appropriate privacy rules or handling complaints.

Top 2 Box (Net)

76%

Bottom 2 Box (Net)

13%

Very concerned

41%

Not very concerned

10%

Somewhat concerned

35%

Not at all concerned

2%

   

Not sure

12%

 

3.4 Individuals may not have the right to access or correct personal information held by federal political parties or their agents. 

Top 2 Box (Net)

74%

Bottom 2 Box (Net)

15%

Very concerned

40%

Not very concerned

12%

Somewhat concerned

34%

Not at all concerned

3%

   

Not sure

11%

 

3.5 Individuals may not be able to withdraw consent for the continued use of their personal information once it is under a federal political party’s control.

Top 2 Box (Net)

76%

Bottom 2 Box (Net)

13%

Very concerned

43%

Not very concerned

11%

Somewhat concerned

33%

Not at all concerned

2%

   

Not sure

11%

 

Q4 – Public Expectations Around Use

4.1 Given their role in democracy, federal political parties should be able to use the personal information of voters without any privacy law applying.

Top 2 Box (Net)

27%

Bottom 2 Box (Net)

62%

Strongly agree

12%

Somewhat disagree

17%

Somewhat agree

15%

Strongly disagree

45%

   

Don't know

11%

 

4.2 Given their role in democracy, the rights of federal political parties should supersede individual rights to privacy and control of personal information.  

Top 2 Box (Net)

35%

Bottom 2 Box (Net)

52%

Strongly agree

16%

Somewhat disagree

18%

Somewhat agree

20%

Strongly disagree

34%

   

Don't know

12%

 

4.3 Federal political parties should follow the same privacy rules as businesses and public sector organizations.

Top 2 Box (Net)

80%

Bottom 2 Box (Net)

10%

Strongly agree

53%

Somewhat disagree

8%

Somewhat agree

28%

Strongly disagree

2%

   

Don't know

10%

 

4.4 Canadians should have the right to access their personal information held by federal political parties.

Top 2 Box (Net)

84%

Bottom 2 Box (Net)

9%

Strongly agree

60%

Somewhat disagree

7%

Somewhat agree

24%

Strongly disagree

2%

   

Don't know

7%

 

4.5 Canadians should have the right to request correction or deletion of their personal information held by federal political parties.

Top 2 Box (Net)

85%

Bottom 2 Box (Net)

7%

Strongly agree

59%

Somewhat disagree

5%

Somewhat agree

26%

Strongly disagree

2%

   

Don't know

8%

 

4.6 Federal political parties should be subject to independent review and oversight of their use of personal information.

Top 2 Box (Net)

80%

Bottom 2 Box (Net)

10%

Strongly agree

50%

Somewhat disagree

7%

Somewhat agree

30%

Strongly disagree

3%

   

Don't know

10%


 

4.7 Federal political parties should face significant penalties if data breaches or misuse of personal information occurs.

Top 2 Box (Net)

83%

Bottom 2 Box (Net)

8%

Strongly agree

58%

Somewhat disagree

6%

Somewhat agree

25%

Strongly disagree

2%

   

Don't know

9%

 

Q5 – Oversight Preference

 

Option

%

Federal political parties should set and enforce their own privacy policies without additional external oversight. 

5%

Federal political parties should set and enforce their own privacy policies, with limited oversight by Elections Canada. 

5%

Federal political parties should be subject to legislated privacy requirements, with oversight including the Office of the Privacy Commissioner of Canada. 

34%

Federal political parties should be subject to legislated privacy requirements, with oversight by an independent body specifically created to oversee federal political party information practices. 

34%

Not sure

22%

 

 

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This campaign is supported by the Centre for Digital Rights, a not-for-profit that aims to promote public awareness of digital rights issues related to the data-driven economy.

 

 

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