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Tell the government: For low cell phone prices, go MVNO!

Canadians face some of the world's highest phone plan prices.1 Our government's solution? Promises that one of the biggest mergers ever (Rogers/Shaw) would lead to lower prices.2 What a load of garbage! Now, Rogers is shamelessly exploiting every possible loophole to jack UP prices – it’s outrageous! Our government failed to stop the merger – they have to do SOMETHING about its price spiral consequences.3

We can strike back. MPs on the House of Commons Industry Committee are set to meet soon to talk about Rogers/Shaw's price-gouging tactics. But talk isn’t enough–  and we need your help to make sure they do more. Email your MP and their Industry Committee members of parliament to demand they truly lower prices and expand choices for Canadians by backing MVNOs. Let's not let them fail us again – say GO MVNO!

TO: Your Member of Parliament and Industry Committee members

Feel free to make changes to the message below!

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We don’t have to sit and take the 2024 Rogers price increases - we can fix it by demanding our government GO MVNO!

What’s a Mobile Virtual Network Operator?

A mobile virtual network operator (MVNO) is a low-cost, alternative cell phone carrier that offers customers cheaper, fairer options beyond those of Big Telecom.

They’re a globally successful solution to Canada’s staggering lack of competition, choice, and affordability that Bell, Rogers, and Telus don’t want us to know about.

How do they work?

It’s simple: they have a behind-the-scenes arrangement that brings YOU cheaper prices! They are third-party, “virtual” carriers who don’t own any physical cell phone towers. Instead, they buy access to wireless networks owned by other telecom companies at fair CRTC-determined prices.

Do we have MVNOs now?

Canada is one of the only countries amongst our international peers that doesn’t fully allow MVNOs and never has. Despite the desperate need for competition in Canada’s telecom market, today there are only two actual, independent MVNOs – and government-determined conditions aren’t set up for them or ANY new MVNO to flourish. Every other brand that claims to be an MVNO is actually owned by Big Telecom.4

MVNOs can offer more affordable pricing because they operate on existing cell phone towers. They rent the use of this infrastructure from Big Telecom at wholesale rates, which enables them to pass the savings onto their customers. 

We don’t have to tolerate Roger’s gouging. To reduce the prices that people in Canada pay for cell phone plans, Canada desperately needs to introduce real competition into the market. MVNOs can bring that competition. 

Want more information?

Check out our FAQ on MVNOs to learn more!5


  1. Is Canada the most expensive wireless market in the world? - Rewheel Research
  2. Ottawa gives final approval, with conditions, for Rogers' $26B purchase of Shaw - CTV
  3. Switch carriers? How? Ottawa gives mixed messages over rising mobile prices - CBC
  4. What's an MVNO? an OpenMedia FAQ - OpenMedia
  5. What is an MVNO? A Canadian guide to small carriers - WhistleOut

Press: Matt Hatfield | Phone: +1 (888) 441-2640 ext. 0  | [email protected]